10 Tips for Creating Mobile Friendly Content
We’ve all heard how important it is to have a mobile-friendly website to improve your user experience and SEO efforts. Even so, we frequently think of mobile-friendliness as ensuring that your web pages scale properly when viewed on a mobile device.
Being mobile-friendly entails more than just being responsive on all devices. It also relates to developing mobile-friendly information.
Marketers should treat mobile-friendliness as a thorough endeavor, focusing on the overall experience your clients will have when visiting your website to deliver an optimum experience for their customers.
We’ve highlighted our top ideas for creating mobile-friendly content that engages and converts customers to help you boost your mobile content efforts.
1. Create powerful introductions
Mobile phones are a fraction of the size of their desktop counterparts.
You must examine the initial information provided to a mobile visitor because you have less available real estate to deliver your message.
A smartphone visitor will typically only read a few paragraphs before having to scroll down for further information. This allows your webpage’s introduction to offer your most fascinating facts to catch the visitor and make them want to learn more.
2. Use short paragraphs to break up the content.
Long paragraphs on a desktop can be challenging to hold a reader’s attention. On a mobile phone with a smaller screen, this gets increasingly challenging.
By using the 1-2-3-4-5 method, you may eliminate the need to scroll to absorb more of your content. Your paragraphs should have one main topic presented in two to three phrases that take up no more than four to five lines on the page, according to Ziomek.
3. Think about how a user consumes information.
On a desktop, consumers consume content differently than on a mobile device. According to eye-tracking studies, website users scan websites and phone displays in various patterns, all of which should be taken into account when creating content.
4. Include a summary or highlights section.
The attention span of mobile users is frequently short. They seek immediate access to relevant information.
One way to do this is to include a summary before the remainder of your content. The essential points from the stuff to follow should be highlighted in your resume.
5. Get rid of any words that aren’t necessary.
It’s recommended practice to keep your content straightforward whether you’re writing for desktop or mobile.
The Yoast SEO plugin uses the Flesch Reading Ease formula to assess the readability of content written on the WordPress platform. The Flesch Reading Ease formula considers a text’s readability.
6. Include images and/or videos
Break up your text with images or videos to make your material more consumable.
When and when appropriate, include supporting visuals in your article. This not only separates your text but also adds a visual element.
Visuals are processed 600 times faster than text, according to research. Therefore you may use visuals to help your readers understand your material better than word alone.
7. Use colors with a lot of contrast.
Your content must be simple to read to attract readers.
For example, to preserve readability on a mobile screen, your font size should be greater than 32 points. High contrast colors can also be used for aesthetics and information accessibility.
Increase readability by using strongly contrasting colors, such as white lettering on a black backdrop. It’s tough to read low contrast colors, such as yellow lettering on a white background.
8. Keep your title short and sweet.
The reader’s initial introduction to the stuff to come is your title. It also impacts how your webpage’s title will look in search results.
Google increased the maximum length of the mobile title tag to around 78 characters a few years ago. Mobile titles can also be two lines long.
Regardless of these two factors, search experts agree that page names should be brief and straightforward and should appear in mobile search results on a single line.
9. Place your CTAs in strategic locations.
Keep in mind that you just have a few seconds to attract the interest of on-the-go readers while writing copy for them. Mobile users expect to be able to access information rapidly.
You will miss out on conversion opportunities if you do not give them the next step to perform within a few seconds of viewing your site.
10. Check Your Work Before You Publish
It’s a good idea to preview your work before releasing it.
However, rather than focusing on how our material will appear on mobile devices, we instead focus on how it will appear on a desktop.
While this adds a step to your editorial process, getting an accurate preview of how your material will appear on mobile can help you avoid any mistakes before publishing it.